Teads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage
Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise. So video ad tech vendor Teads is helping publishers turn...
View ArticleHow-to Videos Can Drive Purchase, Mindshare’s Migliozzi
Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to videos, for instance, can often be most effective at...
View ArticleBetter Attribution Methods a Must in Cross-Channel World, MediaCom’s Lampert
As consumers interact with ads across platforms, brands increasingly need to better understand attribution across those channels, says Michael Lampert, Managing Partner and Group Digital Director at...
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The Six-Second Video Offers New Opportunities, MEC Exec Says
The six-second canvas represents a new opportunity for video content marketing as a means to to drive business response, says Gian LaVecchia, Managing Partner, Digital Content Marketing at MEC, in an...
View ArticleMail Online Aims To ‘Radically’ Increase Original Video Production
The world’s biggest newspaper website intends to start making more digital video of its own, to satisfy advertiser demand for more premium inventory. “We produce 900 stories a day ,” says Mail Online’s...
View ArticleMindshare’s Migliozzi on Best Practices for Branded Video
As marketers expand deeper into video content, they would be smart to apply best practices to the creation of videos, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an...
View ArticleNielsen: Measuring Consumer Engagement is Key
For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. “Parity is a consistent...
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Content Marketing Needs Better Metrics, Rigorous Distribution, MEC’S LaVecchia
Content marketing is on the cusp of breaking through, and needs a few best practices in place to become a powerful marketing tactic, says Gian LaVecchia, Managing Partner, Digital Content Marketing...
View ArticleMarketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
To succeed in a cross-device world, advertisers should develop personalized experiences for each screen with messages tailored to the device and, when possible, to the consumer, says Michael Lampert,...
View Article‘Context Is King’ For Native Video Advertising
CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept...
View ArticleCivolution’s Teletrax Focuses On TV-Synced Digital Ads
CANNES — After Philips bought out its part-owned UK video watermarking company Teletrax in 2008, it rolled it up in to a new unit called Civolution, which also offered TV event audience measurement and...
View ArticleTeads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage
Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise. So video ad tech vendor Teads is helping publishers turn...
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